DISCOVERY &
GO-TO-MARKET

DESIGN &
MEASURE

DELIVERY &
REALIZATION

Helping you achieve product-market fit through tailored, results-driven strategies for customer discovery and go-to-market success.

Transforming goals into actionable requirements and metrics to ensure alignment and clarity before development begins.

Ensuring seamless project execution and timely product delivery, with dedicated support for teams and customers at every step.

Boost product adoption, enhance customer engagement, and unlock greater value.

User & buyer personas
Customer journey maps
User jobs to be done analysis
Market & competitive research
Non-tedious MVPs & prototyping

User stories & acceptance criteria
Specifications
Telemetry & analytics
OKRs & outcome measures
Cloud solutions architecture

Program management
Change management
Tech people leadership
Stakeholder management
Product training & upskilling

| Discovery & GTM Capabilities

| Design & Data Capabilities

| Project Leadership

With over 15 years of experience across consulting, product management, and engineering leadership, John has a proven track record of scaling software, data products, and digital experiences from concept to widespread adoption. His career spans financial services, internet retail, and cloud computing, where he has consistently delivered measurable impact.

As a contractor, John has partnered with top consulting firms to deliver SaaS products for financial services and digital banking clients. At Amazon, he led finance technology programs and managed high-performing AWS engineering teams. John also oversaw major data integration initiatives and application development projects at BlackRock, the world's largest asset manager.

John holds MBA and MS degrees from the University of Washington. He is a Certified Scrum Product Owner and Certified ScrumMaster.